This old wall advertisement for Emerson’s Ginger-Mint Julep features great lettering, great patina, and the drink itself sounds delicious (some of these ads coincide with Prohibition, so this product was more of a soda than a cocktail, as far as I can tell). Isaac Edward Emerson was also the inventor of Bromo-Seltzer, which still exists today under a more benign formula, but which was chock full of bromide-based tranquilizers until 1975. Ah, the good old days…
The mural below is on Decatur Street, right next to the fire station, on the southeast edge of the French Quarter. Other versions of Emerson’s Ginger-Mint Julep ads follow…
Photographer and date of picture unknown
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Promotional notepad cover, date unknown
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Photographer unknown, 1922 (image from the Hartman Center Library, Duke University)
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